“Does Brazilian keratin hair straightening hurt?”

“What happens if I get a keratin treatment and don’t like the way I look? Is it permanent?”

“Will a keratin hair treatment actually damage my hair?”

If you’ve never had a Brazilian keratin hair straightening treatment before, you may be asking yourself these questions and more. We’re here to put your mind at ease by letting you know what to expect during your keratin treatment.

Keratin Facts

First of all, keratin itself is a natural protein that’s already found in your hair follicles.

During your keratin treatment, a trained salon stylist will apply a keratin hair-straightening product to your hair. A heated flat iron will then be used to seal the keratin into your hair follicles.

The entire process takes about 90 minutes, although it may be a little longer if you have long hair.

Benefits of Keratin

If you normally style your hair straight, getting a keratin treatment can cut down the amount of time it takes to blow dry your hair by 40% to 60%.

You also don’t have to worry about having frizzy hair after your treatment. Even if you were to walk out of the salon into a light rain or high humidity, your newly straightened hair won’t change.

Maintaining Your Keratin Treatment

For about three or four days after your keratin treatment, you don’t want to wash your hair. That’s because the keratin needs time to bond to the natural proteins in your hair.

After the don’t wash period is up, you should clean your hair using shampoos that do not include sodium sulfate. That will help prolong the life of your treatment.

You can generally expect your Brazilian keratin hair straightening treatment to last between two to three months.

If you want long, lush and full-looking hair, then you should definitely consider getting a keratin hair straightening treatment.