Marcia’s Story

Faced with a lifetime of struggling with harsh chemical relaxers, licensed cosmetologist Marcia Teixeira developed a passion and ambition to create a solution for herself and others who suffer from damaged and unmanageable hair.  While traveling in Brazil many years ago, Marcia encountered what is known there as the “escova progressiva” – the “progressive blow dry.”  She spent the next several years studying these systems and working with experts to perfect an innovative hair treatment formula that would be both safe and highly effective.

In February 2006, Marcia introduced the Marcia Teixeira^® Keratin Treatment, creating an entirely new category of product never seen before in the salon industry.  Consumer demand quickly grew.  In 2008, through parent company M & M International, Inc., Marcia Teixeira^® expanded through regional U.S. distribution.  The Company has since gone on to establish users in over 50 countries world-wide.

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