Marcia Teixeira is Your Solution to Keratin Confusion SOFT TREATMENT ™ and SOFT CHOCOLATE TREATMENT™!
Click here to download the PDF version Marcia Teixeira is Your Solution to Keratin Confusion Two New Treatment Formulas, Free of Formaldehyde Producing Ingredients, Now Available March 1, 2011 – Delray Beach, FL – Marcia and Marcelo Teixeira, owners of M & M International of Delray Beach, FL, are pleased and proud to introduce Marcia Teixeira’s newest Treatments: SOFT TREATMENT ™ and SOFT CHOCOLATE TREATMENT™! These two treatments are completely free of formaldehyde producing ingredients! Having pioneered the world-wide Keratin Explosion with the introduction of the Original BKT in 2006, Marcia Teixeira is once again delivering innovation to the industry with effective de-frizzing and smoothing treatments, free of formaldehyde producing ingredients! While the entire Marcia Teixeira product line has always been safe, Marcia developed these two new treatments in order to meet international regulatory requirements and address consumers’ concerns regarding the media reports involving formaldehyde producing ingredients found in keratin smoothing treatments. Throughout 2010, extensive research and development was undertaken by M & M International in order to develop a product capable of producing the effective results our customers are accustomed to. Testing was done with multiple blends of various ingredients until we were satisfied with a combination that provide optimal results while allowing us to honestly state that the products contain no formaldehyde producing ingredients. In addition to being free of formaldehyde producing ingredients, consumers will love the fact that these Treatments offer same day shampooing and conditioning and results that will last up to 8 weeks! Continuing their policy of clear and open communication, M & M International provides comprehensive Material Data Safety Sheets (MSDS) for the entire Marcia Teixeira product line – both old and new. Soft Treatment ™and Soft Chocolate Treatment™ prevent and repair hair cuticle damage, enhance shine and gloss of the hair, and leave hair soft and easy to manage. Soft Treatment ™and Soft Chocolate Treatment™ are now available in 32 ounce and 4 ounce sizes. The 4 ounce bottles are packed 10 per case. The Marcia Teixeira® brand is distributed in the U.S. through a network of 14 distributors, and can be found in salons in over 50 countries world-wide. For more information, please contact Jeremy Lurie at 561-272-8443 x113 or jeremy@braziliankeratin.com. FOR IMMEDIATE RELEASE
Adam Broderick Salons Launch Marcia Teixeira Keratin
January 20, 2011—Ridgefield, CT – Marcia and Marcelo Teixeira, owners of M & M International of Delray Beach, FL, are pleased and proud to announce that their original Marcia Teixeira® Brazilian Keratin Treatment™ is now the keratin treatment of choice offered by Adam Broderick Salons of Ridgefield and Southbury, Connecticut. Along with the brand now being featured on their menu of services, Adam Broderick Salons have added Marcia Teixeira maintenance and retail products to the variety of high quality products readily available at both of their elegant and prestigious locations. The pairing of Marcia Teixeira with Adam Broderick Salons seems like a natural as both Adam and Marcia are salon industry innovators who focus on the highest standard of client service. Adam’s award winning 12,000 square foot Salon and Day Spa in Ridgefield attracts clients from around the State of Connecticut, as well as New York. His recently opened second location in Southbury serves as a cutting edge prototype featuring a state-of-the-art design. Marcia Teixeira introduced the industry to the Brazilian Keratin Treatment in 2006. Since then, the company has developed multiple treatment varieties in order to provide the maximum benefit to all hair types. All of Marcia Teixeira’s products are manufactured in the United States incorporating the finest ingredients. To facilitate the January 17, 2011 launch, Tracy Kollmer, Marcia Teixeira’s Distributor Liaison, and Lydia Da Silva, a Marcia Teixeira Lead Educator, provided a comprehensive training seminar for the Adam Broderick team. It was an incredibly positive event and left Adams’s team and M & M eagerly anticipating a great future. “Being carried in The Adam Broderick Salons represents a tremendous opportunity for us,” Marcia Teixeira, President of the eponymous brand stated. “Adam is one of the most respected figures in the industry. Being carried in his salons enhances our existing reputation of manufacturing safe, quality products that deliver fantastic results.” The Marcia Teixeira® brand is distributed in the U.S. through a network of 14 distributors, and can be found in salons in over 50 countries world-wide. For more information, please contact Jeremy Lurie at 561-272-8443 x113 or jeremy@braziliankeratin.com.
Internationally Known Scientist/Chemist, Doug Schoon, Speaks Out About: The Hair Smoothing Controversy
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Internationally known Scientist, Doug Schoon, responds to misleading claims by Oregon OSHA that “Methylene Glycol” is a synonym for “Formaldehyde”.
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Response to Recent Reports Concerning Formaldehyde
MARCIA TEIXEIRA® BRAZILIAN KERATIN TREATMENT™ Response to Recent Reports Concerning Formaldehyde in Various Brands of Keratin Based Hair Straightening Products There have been several recent news reports concerning keratin based hair straightening products and their safety relative to consumers and stylists. As our clients are aware, we have always had a policy of full disclosure with regard to our ingredients. We disclose all ingredienits on our packages, and provide an OSHA compliant Material Safety Data Sheet (MSDS) with every bottle purchased. Additionally, our required education/certification program focuses on the safe and proper use of our treatment products. Formaldehyde is a naturally occuring substance detected in everything from fruits and vegetables to cosmetics and building materials. Because formaldehyde is a dry gas at room temperature, it is chemically impossible for it to be an ingredient of a liquid cosmetic product, however, it is an unavoidable by-product of numerous ingredients. Methylene glycol, which does not appear on the FDA’s official list of prohibited cosmetic ingredients, is the ingredient in our treatments that will produce a trace level of formaldehyde vapor when high heat is applied. For that reason, we can state that formaldehyde is not an ingredient in our treatments, but, we cannot, and have never claimed that they are formaldehyde free. Providing safe products to our professional clients, as well as consumers is of the utmost importance to M & M International. We have ample laboratory data and Safety Assessments from highly credible laboratories, and industry experts such as Doug Schoon of Schoon Scientific of Dana Point, CA, and Dr. Edward Jackson of Jackson Research Associates of Sumner, WA, to support that the level of formaldehyde detected in our treatments, as well as in the airborne vapors produced by them, are well below OSHA’s guidelines for safety. As always, we remain available to respond to all inquires and concerns. Please feel free to contact us at your convenience. Reach us at contact@braziliankeratin.com, or 561-272-8443 x102, or contact your local distributor. MARCIA TEIXEIRA® BRAZILIAN KERATIN TREATMENT™ [download PDF file] Response to Recent Reports Concerning Formaldehyde in Various Brands of Keratin Based Hair Straightening Products There have been several recent news reports concerning keratin based hair straightening products and their safety relative to consumers and stylists. As our clients are aware, we have always had a policy of full disclosure with regard to our ingredients. We disclose all ingredients on our packages, and provide an OSHA compliant Material Safety Data Sheet (MSDS) with every bottle purchased. Additionally, our required education/certification program focuses on the safe and proper use of our treatment products.Formaldehyde is a naturally occuring substance detected in everything from fruits and vegetables to cosmetics and building materials. Because formaldehyde is a dry gas at room temperature, it is chemically impossible for it to be an ingredient of a liquid cosmetic product, however, it is an unavoidable by-product of numerous ingredients. Methylene glycol, which does not appear on the FDA’s official list of prohibited cosmetic ingredients, is the ingredient in our treatments that will produce a trace level of formaldehyde vapor when high heat is applied. For that reason, we can state that formaldehyde is not an ingredient in our treatments, but, we cannot, and have never claimed that they are formaldehyde free. Providing safe products to our professional clients, as well as consumers is of the utmost importance to M & M International. We have ample laboratory data and Safety Assessments from highly credible laboratories, and industry experts such as Doug Schoon of Schoon Scientific of Dana Point, CA, and Dr. Edward Jackson of Jackson Research Associates of Sumner, WA, to support that the level of formaldehyde detected in our treatments, as well as in the airborne vapors produced by them, are well below OSHA’s guidelines for safety. As always, we remain available to respond to all inquires and concerns. Please feel free to contact us at your convenience. Reach us at contact@braziliankeratin.com, or 561-272-8443 x102, or contact your local distributor.
