“Used the Soft Treatment today for the first time...LOVE IT!” - Lisa from Facebook “I am a licensed stylist and wanted to be on record as saying this is an excellent product. I was certified at your 2010 Orlando Premiere Hair Show! I've been using the product on my clients. I love it, they love it and we are so happy that it is a product that is transforming their hair into healthy hair. Thank you Marcia for a diamond of a find reference hair care product and solution for healthy h...

Marcia's Story Faced with a lifetime of struggling with harsh chemical relaxers, licensed cosmetologist Marcia Teixeira developed a passion and ambition to create a solution for herself and others who suffer from damaged and unmanageable hair.  While traveling in Brazil many years ago, Marcia encountered what is known there as the “escova progressiva” – the “progressive blow dry.”  She spent the next several years studying these systems and working with experts to perfect an inn...