Summer weather brings the heat. But it also brings humidity. Moisture in the air can wreak havoc on your hair, causing straight hair to become frizzy and unmanageable in a matter of minutes.
Brazilian keratin hair straightening treatments by Marcias Teixeira can keep your hair straight, strong, and resilient even in the midst of the hottest and most humid summer weather. And the reason why is science.
Hair and Humidity
From a physiological perspective, human hair is actually just lots of longitudinal tubes of keratin, a form of protein. These keratin proteins are bundled together to form hair follicles. When the humidity in the environment surrounding the hair increases, it can break down the strong disulfide bonds as well as the weaker hydrogen bonds.
In other words, humidity or moisture breaks the hydrogen bones, causing the hair follicles to swell up a little bit. When the moisture in the hair is released into the atmosphere, the result is frizzy or wavy hair.
The Keratin Solution
Brazilian hair straightening treatments bond more keratin to the natural keratin already found in your hair. These proteins double up to strengthen your hair, making it more resistant to moisture, humidity, and temperature. So when everybody else’s hair is going “Sproing!” in the summer heat, your hair will continue to look straight, lush, and luxurious.
Plus, the bonds created during a keratin treatment can last for weeks, or even months, with little to no maintenance on your part. That means that the keratin treatment you get today can last well into the summer.
Get ready for summer by visiting your favorite local professional salon and asking your stylist for a Brazilian keratin hair straightening treatment by Marcia Teixeira. This summer, you can look cool, confident, and sexy no matter how hot or humid it gets.