Have you ever wondered why it's called a "Brazilian" keratin hair straightening treatment? Does it have anything to do with the country of Brazil? Actually, yes. While keratin treatments to straighten and strengthen hair are popular worldwide, the process actually began in Brazil and later emigrated to other countries. Brazil: A Leader in Personal Grooming Brazil has long been a leading innovator in personal grooming techniques. For example, it was one of the first countries where remov...

Brazilian keratin hair straightening treatments are frequently used to straighten the hair of African-American women. That's because the salon treatment is highly effective at straightening the coils in the hair. That makes it easier to comb while providing African-American hair with a healthy sheen. Keratin treatments also can help heal and improve the condition of hair that has been damaged by other types of treatments, such as straighteners and other potentially harmful chemicals. Brazi...

When you go to the trouble and expense of getting a Brazilian keratin hair straightening treatment, you want people to notice. It's not enough that your hair looks straight, silky and fabulous if nobody pays attention to you. One way you can draw attention to your keratin-treated hair is by using props such as flowers, hats, headbands, and other tools that can highlight your smooth, lush new hair. Floral Highlights Adding a flower to your hair for a special occasion is a guaranteed way ...

Most women are familiar with the physical benefits of having a Brazilian keratin hair straightening treatment: It makes your hair straighter and stronger. It gives you more attractive hair that can make you look more beautiful. But there also are psychological benefits to getting a keratin treatment that many people don't consider. More Confidence One of the most important psychological benefits is that keratin treatments can give you more personal confidence. When your hair is long,...

Now that winter has officially arrived in most parts of the country, it's time many people start to think about taking a vacation in a warm weather climate. There's nothing better than escaping sub-freezing temperatures, snow, and howling winds than flying off to someplace with a warm, sunny beach. Having a Brazilian keratin hair straightening treatment is the perfect way to prepare for your winter vacation. You want your hair to look lush, straight and attractive as you relax by the pool, ea...

If you like to work out a lot, you may be reluctant to get a Brazilian keratin hair straightening treatment because you are concerned it will limit you at the gym or track. The truth is that a keratin treatment is actually the perfect accompaniment to your workout because it does to your hair what exercise does to our body: It makes it stronger. Strong, Durable Hair Keratin treatments help reduce frizz from your hair and help keep it straight. They use the same type of protein that is a...

The holidays are nearly upon us. Soon we will be gathering for festive holiday parties, posing for holiday photos, and sharing good times, good food, and good cheer with our family and friends. This holiday season, treat yourself to an early holiday present by getting a Brazilian keratin hair straightening treatment. You Deserve to Look Your Best For most of us, the holidays are the busiest time of the year. There are presents to buy and wrap, parties to attend, and reunions with friend...

When most people think about Brazilian keratin hair straightening treatments, it's usually within the context of improving the way they look. That's because a keratin treatment will give you a lush set of strong, vibrant hair that will be the envy of everybody you meet. But did you that keratin treatments can boost your professional career as well? It's true! Career Benefits of Keratin Regardless of what type of business you are in, it's important to always look you best. If you want pe...

When you get a Brazilian keratin hair straightening treatment, your hair will be stronger, straighter and more lush than ever before. But certain types of foods can help keep your hair strong and lush-looking longer. Proteins Your hair is naturally made out of protein, just like your nails and even much of your skin. So when you eat foods that are higher in protein, you can reinforce and strengthen the natural proteins found in your hair. Foods that are rich in protein include meats, fi...

Keratin is a natural protein that is found in your hair, skin and other areas of your body. But the amount of natural keratin in your hair diminishes with every passing year. The older you get, the less natural keratin there is in your hair. Environmental factors such as the sun's UV rays, artificial elements such as harsh and abrasive shampoos and chemicals used for hair care, and even natural aging all contribute to reduce the amount of natural keratin that exists in your hair. Keratin G...